Program Information

Since 2002, the BABY & ME – Tobacco Free Program™ has improved lives and strengthened communities by helping thousands of women quit smoking during pregnancy and stay tobacco free.

Headquartered in Jamestown, New York, the program is trademarked and available for syndication across North America.

UPC participates in the Baby and Me program

Overview

BABY & ME – Tobacco Free Program is a smoking cessation program created to reduce the burden of tobacco use on the pregnant and post-partum population. Women who quit smoking are less likely to have premature and low-birth weight babies. Maintaining smoking cessation after the baby is born extends the positive health outcomes for women and their families by reducing the damaging effects of secondhand smoke. This results in healthier mothers, healthier babies, and an outstanding return on investment (ROI).

How the Program Works

Pregnant women that meet the criteria for the program are referred by their physician, obstetric/prenatal clinic, or other entity to the local BABY & ME – Tobacco Free Program site.   The local site arranges for the woman’s first appointment with a specialized counselor, known as a facilitator, who is trained by the BABY & ME – Tobacco Free Program.  At the first appointment,  the woman receives information about the program and an initial intake session is held. Each participant receives at least four prenatal cessation-counseling sessions, support, and carbon monoxide (CO) monitoring, usually during a regular prenatal visit.

After the birth of the baby, the mother returns monthly to continue CO monitoring and, if proven to be smoke-free, receives a $25 monthly voucher for diapers for up to 12 months postpartum.  The mother may use her voucher for any brand or size of diapers at Walmart and/or local participating stores.

For More Information call Care Management at (716) 6849 or (716) 701-6827

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